For the last several months, Canadians across the country have gone above and beyond to support one another in these uncertain times. Responding to the challenges of COVID has been a whole of Canada effort that will be needed more than ever as we turn to re-opening.

The small and local businesses that make up Canada’s main streets have faced an incredibly difficult environment since the early days of this pandemic.

Almost one-third of businesses fully closed due to COVID. Those that are staying open have been impacted by reduced revenue and disrupted business continuity, all while managing the stress of cash flow concerns. With many businesses believing that a return to previous business conditions being at least six months away, a movement like Canada United is needed more than ever.

The movement, created by RBCbrings together the national network of Chambers of Commerce, Canadian business associations and more than 50 of Canada’s leading brands to give local businesses the support they need to re-open and thrive during these uncertain times.

We’re rallying Canadians to support Canada’s businesses in a number of ways:

  • Canadians are encouraged to watch the Canada United videos online at, like posts from @GoCanadaUnited on Twitter, Instagram, Facebook and LinkedIn and use #CanadaUnited to demonstrate their support. For each of these actions RBC will contribute 5 cents to the Canada United Small Business Relief Fund.
  • Canadians can also safely buy local and support their local businesses, leading up to a Canada United Shopping Weekend the weekend of August 28th-30th.
  • You can learn more about the movement and, if you’re a small business owner, how to get involved or apply for the Canada United Small Business Relief grant by visiting

Re-opening is exciting, but we can’t lose focus on all the hard work Canadians have done to reduce the spread of COVID-19 and get us to this stage. No matter where and how they shop, we encourage Canadians to follow public health guidelines and, importantly, to look out for one another. This means wearing masks, practicing social distancing and washing our hands, and be understanding of how businesses are adapting to keep customers and employees safe.

By helping local businesses, we can come through this trying time stronger than ever and help Canada turn the corner into economic recovery.